marketing research

Making smart people smarter. 



Alden & Associates Marketing Research is an efficient and tightly run, full-service marketing research firm located in Southern California. Since our inception in 1976, AA-MR has helped its clients better understand the needs and wants, attitudes and opinions, and the behaviors of current and potential customers. The results are that our clients have more successful products and programs and consumers get products and services that better meet their needs and wants.


In January 2019, we celebrated our 42nd anniversary and began our 43rd year. During this period of time, the preponderance of our work has been in the aviation industry—general aviation, business aviation, and commercial aviation. We have assisted our clients worldwide with testing aircraft designs (airframe, engine, avionics suites, interior amenities), retrofit programs, and aftermarket programs, including service programs and MRO.