AA-MR
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WHAT

What we do.

 

 

Research & Analysis

Among the substantial number of studies we have conducted, we have been involved in:

•MARKET FORECASTING
For example, Honeywell's market forecasts for the corporate fixed-wing aircraft market and the civil helicopter market.

•MARKET SEGMENTATION

•BRAND CHOICE

•NEW PRODUCT TESTING AND SALES ESTIMATES
In fact, we have tested aircraft designs for nearly every OEM in the airframe market. The models which have been introduced include, among others, the CL300/350, TBM-700, Falcon 900EX, G280, Hawker 750, 800XP, 850XP, and the 900XP, as well as the Embraer's Phenom and Legacy products, the Hondajet, the B407 and B429, and the AW139 and AW169. Our research extends to engines, avionics, and interior design and cabin amenities. 

•RETROFIT PROGRAMS
For example, the Falcon 20-5.

•AFTERMARKET SERVICE PROGRAMS

•BRAND/PRODUCT IMAGE

•CUSTOMER SATISFACTION/VOC

•PROMOTION
Concept and message testing, ad/message recall